Archive for May, 2007

would you take up meditation at college?

You don’t have to fight darkness. Just turn on the light.

I remember “Twin Peaks”, “Blue Velvet” and “Lost Highway” as very dark films. Well, I guess I should see them again now that I have heard their director David Lynch talk about transcendental meditation and his dream of building a world of peace.

David speaks in front of Berkeley students a lot on enlightenment and a bit on filmmaking. Then a quantum physicist (John Hagelin) you’ve seen in “What the bleep do we know” joins in. A medical doctor discusses brain activity and demonstrates it with the help of a student whose head is wired to a machine so that we could see the graphs of brainwaves.

Meditation? They say it’s another form of brain activity (the rest being waking, sleeping, dreaming). The physicist suggests it should be part of your college education. Here’s why he has started a university of world peace .

David Lynch Foundation wants to make sure every student (from primary to college and up) who wants to take up meditation be offered the opportunity.

How about taking meditation classes for credit?

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does sex sell?

here I hope to post my favourite ad! the piggy-eyed girl, advertising ice-cream near egoist cafe

Here, in Bulgaria, everybody seems to believe that The-Thing-That-Sells is sex. Uniform beauty, practically naked, is touted to sell best. Ads do not have to be funny anymore. The message seems to be “I am pretty. I am longing for sex. Buy the product and I’ll make it with you. You’re not craving sex with me? Are you sure you’re OK?”.

At the beginning at least there was some joke in the ads. Vodka Flirt used to by hyped by some implicit messages about passionate sexual experience, e.g. bruised knees, “She said she had fallen down the stairs”, etc.

Then it evolved into a series of ads presenting sex as the dark temptation you cannot resist, the mysterious sin you cannot help committing. Some angels of ambiguous sexuality were featured with a heterosexual couple. “Are you prepared for tonight?” meant “Are you prepared for a dose of dark sensation which is part of your nature?” There used to be something special about the occasion, no matter whether it was meant to be celebrated on a daily or weekly basis.

Well, today Vodka Flirt billboards sport a blonde in black underwear and widely open legs. No more suggestions, no implications, no hide-and-seek, no play, no ambiguity, no ambivalent human nature. You are shown in no uncertain terms the exact location where you should place your most precious body part.

I was thinking of just painting or punching a little hole on the billboard, but it would seem to revert to metaphor somehow. A hole would be the intersection of the abstract and the representational that sets your imagination free. You might place a body part there or have your soul squeeze through it to nirvana, or both.

Imagination?!? Oh, come on girl! You’re in Bulgaria! You cannot afford being subtle here. You won’t get the message across. The magic image is ladies’ breasts. Explicit! They should remind men of their true nature, of the real meaning of their lives. They should remind women to go on a diet and work out in the gym as their purpose is to help men in their sacred mission on earth. They must exude sex on any occasion. As for male images? Athletic men doing sports? Too good-looking, sorry! We hate homosexuals here. Well, you could sometimes show men watching soccer on TV – that’s what real men are supposed to do. As we are now Europeans, guys are drinking beer and watching the match in the pub, not having affectionately slapping their property on the buttocks while being served rakia and shopska salad in the living room. As for ambiguous angels, Azis reigns without a rival.